Competitive Strength Report (CSR)
Competitive Strength Analysis


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Terry Murphy - Executive Author

  Terry Murphy - Executive CSR Author

Terry Murphy has spent over thirty years in marketing and corporate management (Procter & Gamble, Bostik, and Hillsdown Holdings plc). His experience ranges from fast moving consumer goods to industrial consumables, capital goods and public, professional, and private sector service provision. In addition to holding posts at Main Board level for nearly ten years, his consultancy work has taken him into a wide range of organisations. This breadth has enabled him to take the widest view of organisational and management development needs - particularly in small to medium sized enterprises.

He has led a number of business turnarounds - the common denominator being that people think, act and behave differently. As a result he has gained a special insight into the need for inspired leadership, business sustainability, effective teamwork and people-centric approaches to managing change. Client relationships have ranged from short-term contracts to, in several instances, associations that have extended from 5 to 15+ years.

As a consultant he has extended his management and marketing work to the professions in the U.K. (legal, architectural and education) and across a wide range of manufacturing and service clients in Australia, Europe and the USA. This has included adapting the role of the 'professional partner' to the needs of managing a service business, introducing effective management processes in educational establishments where time for managing is at a premium, and developing project management techniques that can be effective within highly creative, unstructured, fast growing and frenetic organisations.

Terry has been the primary developer of The Achievement Network concept and business in 8 countries across the world. This has entailed Change Management, Team Development and associated corporate management consultancy with OEM's, service industries, care and public service organisations and the professions in the U.K., Eire, Sweden, North America, Australia, Pacific Basin, Japan, and South Africa. For further information, please go to www.click2achieve.com

He has written a number of change and development processes all based on common sense and practicality. These focus on achieving goals in harmony with other colleagues on-time, within budget, and to the desired quality standard. In 1991 he co-authored a book on team development - A Team of Equals.

His consultancy has also involved a number of marketing projects - mainly in small to medium sized companies, professional practices, public service organisations and the education sector. These have been focused on brand and corporate identity, brand equity, product and brand management, and sales effectiveness.

He is currently developing an affordable coaching model based on group learning.

The Abyss beneath every business now grows faster than 67% of businesses can deal with it’s consequences! Is your business one of them?