Competitive Strength Report (CSR)
Competitive Strength Analysis


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Tony Ericson - CSR Author

  Tony Ericson - CSR Author

For Tony Ericson change and innovation have been constant characteristics of his entire career. A graduate engineer (M.A. Cantab), he started his working life in the automotive industry during a period of tremendous change for this sector. Pioneering work in Anti Skid systems led to several patents. He was then involved in pioneering changes in Engineering R&D Processes and IT applications before making a complete change of discipline to become a senior sales executive developing new markets with leading edge CAD/CAM products. He became a consultant in 1992 to use this experience combined with his considerable intellectual capability to help people and organisations to learn how to meet the tremendous challenges of the changes they face. He is a gifted Illuminator and can bring clarity of understanding to highly complex situations.

Tony’s client experience is very broad and includes Engineering (including Nuclear), Automotive industry, Electricity Supply, Electrical Contracting and Maintenance, Manufacturing ( wide variety of products and processes), Construction Contracting, Transport, Security systems, Pharmaceutical and Defence industry sectors. Tony has implemented major Cultural Change programmes, Business Process Re-Engineering Support programmes, Coaching Skills training, Appraisal Skills development, Balanced Scorecard deployment programmes and individual Coaching.

He has also designed and managed delivery of Operational Strategy reviews and development for large and small companies, Team development and Team Working at all levels, Continuous Improvement programmes, Advanced Persuasion & Influencing Skills programmes, Coaching Skills training, Continuous Performance Measurement and Appraisal programmes and Consultancy strategy development.

Tony has special skills in design of programme architecture, materials and authorship that have been fundamental to the development of the ChangeWORLD tools, techniques and processes.

Most recently this has led to the invention of our Changability Quotient Test and our collaboration with the Achievement Network CSR process.

The Abyss beneath every business now grows faster than 67% of businesses can deal with it’s consequences! Is your business one of them?