Competitive Strength Report (CSR)
Competitive Strength Analysis


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The CEO's Agenda

The CEO or MD is ultimately accountable for the performance of their business.

The buck stops here. It stops with you!

Your vision guides and, hopefully, inspires your organisation. Many individuals, from all levels and disciplines believe in you, have faith in you and will want to go where you lead them.

Others may not understand, may not have heard your message or be following their own agenda. They may not be capable of seeing the bigger picture or may have a need to maintain the status quo.

You can be certain you can see further, more clearly, and be more committed than most. You are likely to less easily satisfied, more driven and much more passionate about your business.

In fact, nothing short of excellence will be enough for you. Others will (by degree) be committed to maximising competitiveness, delivering good service to your customers, and doing a good job.

Can you feel the gap? Do you experience it every day?
What encourages you? What drives you to despair?

What is on your agenda?

A recent survey of 100 leaders of small to medium sized enterprises in Australia revealed 10 most common agenda items needing improvement.

Topics which cause you sleepless nights… Tick all applicable items Rank your top 5 statements
Finding and keeping suitably qualified people    
A 'can-do' attitude with more solutions than problems    
Less fire-fighting and more initiatives    
Become a preferred supplier more often    
Eliminate silo working    
More flexible, more responsive suppliers    
Consistently high standards across everything we do    
More time to think    
Support systems that run smoothly and meet our needs    
More leadership, less management    

If you find even 3 of these issues apply to your organisation you can be sure its competitive advantage is being adversely affected. What else may be detracting from maximising your organisation's position in the marketplace? It is important to know these issues, rather than guess them.

The Competitive Strength Report provides a lateral approach to addressing these and many other issues. It asks your most senior people to assess 15 critical aspects of your business that contribute to your competitive advantage and up to 60 relevant issues that (have the potential) to seriously weaken that advantage.

The results provide compelling comparisons with 600 premier Excellence award winners that outperformed their peers for a period of at least 10 years. These comparisons and the self assessments made by your senior people provide a platform for a dialogue on…

  • What matters
  • What must be achieved
  • How must you adapt or change
  • How you lead and inspire your people to achieve excellence
  • What each person needs to contribute to achieving your agenda, your vision, your passion

You may also like to alert your Chief Financial Officer, Marketing Director and Operations Director to potential issues in their areas of the business that may be having a negative impact on your organisation's ability to compete.

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The Competitive Strength Report may be just the catalyst you need to promote a top level dialogue on maximising your competitive advantage and dealing with some of your ranked concerns.

Purchase a more detailed and complete assessment of your organisation.

The Abyss beneath every business now grows faster than 67% of businesses can deal with it’s consequences! Is your business one of them?